Brand Protection Teams II: Taking a Mature Brand Protection Team to the Next Level

"Brand Protection Teams II: Taking a Mature Brand Protection Team to the Next Level" is a specialized session held during the International AntiCounterfeiting Coalition (IACC) Annual Conference in San Diego, California, on May 14, 2025. This session focuses on advancing established brand protection teams by exploring strategies for enhancing their effectiveness and adapting to evolving challenges in the field.

The session is moderated by Justin Pierce, Chair of the IP Division at Venable LLP, and features insights from Patrick Bush, Director of Global Security Americas at Novartis; Aaron Fennimore, Senior Director and Assistant General Counsel at Western Digital Corp.; and Zach Toczynski, Senior Director of Global Brand Protection at Levi Strauss & Co. These experts share their experiences and best practices for optimizing mature brand protection teams.

Attendees have the opportunity to engage with leading professionals in the brand protection sector, participate in in-depth discussions, and gain practical knowledge to implement within their own organizations. The session is part of a broader conference agenda that includes various workshops, networking events, and an exhibit hall showcasing the latest in anti-counterfeiting technologies and services.

This session is ideal for brand protection professionals seeking to refine their strategies and enhance the performance of their teams. By attending, participants can gain valuable insights into advanced brand protection techniques and network with peers facing similar challenges.