LMASE Tech Intensive Conference

The LMASE Tech Intensive Conference is a full-day program dedicated to exploring advanced approaches in data-informed business development. Organized by the Legal Marketing Association Southeast Region (LMASE), this event brings together professionals to discuss and develop marketing and business development strategies that leverage data insights and align with organizational objectives.

A key session titled "Designing Data-Driven Marketing & BD Initiatives" features Samantha Katz and Keli Whitnell from Troutman Pepper Locke, alongside Andrew Hutchinson, Chief Revenue Officer of Nexl. This hands-on workshop is facilitated by Kelly Harbour, Chief Marketing and Business Development Officer at Moore & Van Allen, and aims to help participants create effective strategies at any maturity level.

The conference offers practical workshops and networking opportunities, providing attendees with actionable insights and connections to enhance their marketing and business development efforts. Notable speakers from leading firms share their expertise, making it a valuable event for professionals seeking to stay ahead in the field.

Marketing and business development professionals in the legal industry should attend to gain a deeper understanding of data-driven strategies and to network with peers and industry leaders. The conference provides a platform to learn from experts and to develop skills that are increasingly essential in today's data-centric business environment.