The Advertising Law Institute 2026 is an annual conference organized by the Practising Law Institute (PLI), focusing on the latest developments and challenges in advertising law. This event brings together legal professionals, regulators, and industry experts to discuss and analyze current trends, regulatory updates, and best practices in the field of advertising.
Key topics covered at the institute include proposed changes to the Children's Online Privacy Protection Act (COPPA) rule, updates to the Children's Advertising Review Unit (CARU) Advertising Guidelines, and various Age-Appropriate Design Code initiatives. These sessions aim to provide attendees with a comprehensive understanding of the evolving legal landscape affecting advertising practices, particularly those targeting children.
The event features presentations from notable speakers, including Sheila Millar, a partner at Keller and Heckman LLP, who will discuss children's advertising issues. Attendees will have opportunities to engage in interactive discussions, network with peers, and gain insights from leading experts in the field.
This institute is ideal for legal professionals, compliance officers, and marketing executives seeking to stay informed about the latest developments in advertising law and to ensure their practices align with current regulations and ethical standards.
Speakers(8)
Ashima A. Dayal
Partner, Advertising + Marketing at Davis+Gilbert LLP
Ashima A. Dayal is a Partner in the Advertising + Marketing practice at Davis+Gilbert LLP. She will co-present the session 'Ethical Issues in Advertising' at the Advertising Law Institute 2026.
Liisa M. Thomas
Partner at Sheppard Mullin Richter & Hampton LLP
Liisa Thomas is a Partner at Sheppard Mullin Richter & Hampton LLP, focusing on advertising and privacy law. She spoke on the panel 'From Hype to Habit: Using Organizational Change to Embed AI Compliance in the Advertising World' at the Advertising Law Institute 2026.
Paul R. Tremblay
Professor of Law at Boston College Law School
Paul R. Tremblay is a Professor of Law at Boston College Law School. He will co-present the session 'Ethical Issues in Advertising' at the Advertising Law Institute 2026.
Randal M. Shaheen
Partner at BakerHostetler
Randal M. Shaheen is a Partner at BakerHostetler, specializing in advertising law. He joined a panel discussion at the Advertising Law Institute 2026.
Robert E. Hough II
Partner at Sheppard Mullin
Robert E. Hough II is a Partner at Sheppard Mullin, specializing in intellectual property and privacy law. He will co-present 'From Hype to Habit: Using Organizational Change to Embed AI Compliance in the Advertising World' at the Advertising Law Institute 2026.
Robert H. Newman
Partner at Reed Smith LLP
Robert H. Newman is a Partner at Reed Smith LLP. He will speak on the panel 'Advertise Online Without Getting Sued' at the Advertising Law Institute 2026.
Robert Hough
Partner at Sheppard Mullin Richter & Hampton LLP
Robert Hough is a Partner at Sheppard Mullin Richter & Hampton LLP, specializing in advertising law. He participated in the panel 'Endorsements, User-Generated Content (UGC), and Social Media Marketing' at the Advertising Law Institute 2026.
Sheila A. Millar
Partner at Keller and Heckman LLP
Sheila Millar is a Partner at Keller and Heckman LLP, specializing in advertising and promotion law. She presented on 'Children’s Advertising Issues' at the Advertising Law Institute 2026.
Event Details
- Date
- February 24-25, 2026
- 2 days
- Location
- 🇺🇸 Chicago, United States
- Virtual and in Chicago, Illinois
- Audience
- Legal professionals, compliance officers, marketing executives