Ali Anoff
Director & Assistant General Counsel - Patents at Procter & Gamble
Ali Anoff is the primary patent attorney for renowned brands such as Olay® skin care, as well as Old Spice®, Secret®, and Native® antiperspirant and deodorants. She provides strategic legal counsel to the business to create and protect global intellectual property assets, focusing on IP strategy development, preparation and prosecution of global patent applications, conducting freedom-to-practice assessments, and enforcement.