Lisa Selar
Senior Trademark and Design Counsel at Volvo Car Corporation
As the Senior Trademark and Design Counsel, Lisa heads the trademark and design team of Volvo Cars' Intellectual Property department. She is working closely with the business in creating and adopting new nomenclature and branding strategies and advises on a range of trademark and marketing issues. Since 2015, she has also managed and developed the trademark portfolio of Polestar, the new electric performance brand from the Volvo Car Group. Lisa holds an LL.M. from the School of Business, Economics and Law at the University of Gothenburg. She started at Volvo Cars IP in 2004 and has since 2006 been responsible for Volvo Cars' trademark portfolio and the cooperation with Volvo Trademark Holding AB, the owner of the Volvo mark. During 2012 2014, she was a member of the Trademark Committee of SIPF, Association of IP Professionals in Swedish Industry, providing comments to the Swedish Patent Office on IP matters.