The IAB Tech Lab's "Privacy & Addressability, 'As the Cookie...Lingers'" event, held on October 2, 2024, in Mountain View, California, addressed the evolving challenges in digital advertising related to privacy concerns and signal loss. Organized by the Interactive Advertising Bureau (IAB) Tech Lab, this exclusive gathering brought together industry leaders to discuss the complex landscape shaped by regional regulations and technological advancements from major companies.
The event featured in-depth presentations, fireside chats, and panel discussions on topics such as Privacy Sandbox, data clean rooms, identity resolution solutions, Privacy Enhancing Technologies (PETs), and consent signaling frameworks like TCF and GPP. Attendees explored the latest solutions and standards for building robust addressability stacks and strategies for effective privacy compliance while supporting the open internet and advertising marketplace.
Notable speakers included Justin Adler-Swanberg, Director of Product Management at HUMAN, and Per Bjorke, Director of Product Management at Google. The event also provided multiple networking opportunities, allowing participants to engage with key decision-makers from business partners and solution providers.
This event was particularly beneficial for professionals in digital advertising, data privacy, and compliance sectors seeking to stay informed about the latest developments and strategies in privacy and addressability.
Speakers(23)
Alysa Hutnik
Partner & Chair, Privacy and Information Security at Kelley Drye
Alysa Hutnik is a Partner and Chair of Kelley Drye's Privacy and Information Security practice, providing legal advice in privacy, data security, and advertising law, with a focus on adtech and marketing practices. She frequently defends companies in privacy and advertising matters before regulatory bodies and is recognized as a leading practitioner in her field.
Andrea Wheeler
Senior Privacy Manager at Quantcast
Anthony Katsur
Chief Executive Officer at IAB Tech Lab
Anthony Katsur is the CEO of IAB Tech Lab, with over 25 years of experience in media technology. He has held executive roles at Nexstar Media Group, Sonobi, Rubicon Project, MediaMath, and Maxifier, and is an active participant in industry conferences, providing thought leadership on advertising trends.
Don Marti
VP of Ecosystem Innovation at Raptive
Don Marti is the VP of Ecosystem Innovation at Raptive, working on web ecosystem and business issues, including consent management and tracking protection technology. He has a background as a strategist at Mozilla and editor of Linux Journal.
Harsh Karmarkar
Industry Principal FinServ & AI/ML Strategy at Tealium
Harsh Karmarkar is Tealium's Industry Principal for Financial Services and AI/ML Strategy, with a 20-year career spanning software development, enterprise architecture consulting, and technical sales leadership. He focuses on real-time data movement and analytics to drive business outcomes and exceptional customer experiences.
Jake Goethals
Head of Product Marketing for Measurement and Signals at Pinterest
Jake Goethals is the Head of Product Marketing for measurement and signals at Pinterest, leveraging his expertise to inform product investments and develop go-to-market strategies in the measurement, signals, and privacy space. Previously, he led product marketing for advanced measurement products at Meta and was a product leader at Nielsen.
Jill Wittkopp
Vice President, Product at IAB Tech Lab
Joshua Prismon
Chief Architect at Index Exchange
Julie Rubash
General Counsel and Chief Privacy Officer at Sourcepoint
Julie Rubash is General Counsel and Chief Privacy Officer for Sourcepoint, bringing over 15 years of legal experience in media, technology, and advertising sectors. She coordinates legal efforts and ensures product innovation aligns with the changing regulatory landscape.
Justin Adler-Swanberg
Director of Product Management at HUMAN
Justin Adler-Swanberg is the Director of Product Management at HUMAN, focusing on product strategy to enhance leadership in quality and compliance protections across the advertising landscape. Previously, he held roles at MediaMath and GroundTruth, specializing in marketplace quality and supply network management.
Kanishk Prasad
Director, Product
Marc Le Maitre
Chief Technology Officer at Scanbuy
Marc Le Maitre is the CTO at Scanbuy, focusing on making machine learning understandable and trustworthy. He has a background in identity management and information privacy and has been involved in developing solutions like location-based services and mobile advertising.
Melissa Cooper
Director, Privacy at PubMatic
Melissa Cooper is the Director of Privacy at PubMatic, where she has built privacy programs for high-growth tech companies, focusing on compliance and customer trust. She excels in translating complex regulations into actionable product requirements and guiding informed business decisions.
Miguel Morales
Director, Addressability & PETs at IAB Tech Lab
Miguel Morales is an experienced full-stack engineer focusing on product development, architecture, and agile processes. He specializes in building large-scale systems, data management platforms, and decentralized cryptographic protocols, with deep expertise in the ad tech ecosystem.
Per Bjorke
Director, Product Management at Google
Per Bjorke leads Google's Ad Traffic Quality product management team, responsible for addressing invalid traffic and ad fraud across all of Google's ad products. He has been instrumental in developing industry initiatives like ads.txt and app-ads.txt to secure the online advertising ecosystem.
Rowena Lam
Senior Director, Privacy & Data at IAB Tech Lab
Rowena Lam is the Senior Director of Privacy & Data at IAB Tech Lab, overseeing privacy initiatives and the development of specifications like the Transparency & Consent Framework and the Global Privacy Platform. She has extensive experience in the casual games sector and ad tech solutions.
Sambit Patnaik
VP, Product Management
Scott Pierce
Senior Director, Product - Fraud Protection at Integral Ad Science
Scott Pierce leads the Fraud Protection team at Integral Ad Science. Previously, he was Head of Ad Traffic Quality at Roku and held senior product roles at Magnite and Comscore. He holds an MBA from SCU Leavey School of Business and a degree in Quantitative Economics & Decision Sciences from UCSD.
Shailley Singh
Executive Vice President, Product & Chief Operating Officer at IAB Tech Lab
Shailley Singh has extensive product management experience in digital advertising, having worked at Yahoo and Say Media. He has supported multiple IAB initiatives and has a diverse background in building and sustaining high-performing teams at organizations like PayPal, Yahoo, and Accenture.
Todd Parsons
Chief Product Officer at Criteo
Todd Parsons joined Criteo as Chief Product Officer in August 2020.
Varun Himamshu
Director, Product Management at Roku
Varun Himamshu is a Product Management leader at Roku, specializing in ad measurement, identity, and data collaboration. He has extensive experience in enhancing Roku's platform capabilities and has previously worked at Lotame and Comscore, pioneering product innovations.
Victor Wong
Senior Director, Product Management, Privacy Sandbox, Private Advertising Technology
Vinod Panicker
Principal Product Manager at Amazon Ads
Vinod Panicker leads the Supply Quality Standards program within Amazon Ads, focusing on invalid traffic filtration, brand safety, and viewability. He has close to a decade of experience in ad tech and collaborates with industry bodies on building durable solutions.
Event Details
- Date
- October 2, 2024
- Location
- 🇺🇸 New York, United States
- Mountain View, CA
- Pricing
- $525/$600
- Audience
- Professionals in digital advertising, data privacy, and compliance sectors