IAB Tech Lab: Privacy & Addressability, 'As the Cookie...Lingers'

The IAB Tech Lab's "Privacy & Addressability, 'As the Cookie...Lingers'" event, held on October 2, 2024, in Mountain View, California, addressed the evolving challenges in digital advertising related to privacy concerns and signal loss. Organized by the Interactive Advertising Bureau (IAB) Tech Lab, this exclusive gathering brought together industry leaders to discuss the complex landscape shaped by regional regulations and technological advancements from major companies.

The event featured in-depth presentations, fireside chats, and panel discussions on topics such as Privacy Sandbox, data clean rooms, identity resolution solutions, Privacy Enhancing Technologies (PETs), and consent signaling frameworks like TCF and GPP. Attendees explored the latest solutions and standards for building robust addressability stacks and strategies for effective privacy compliance while supporting the open internet and advertising marketplace.

Notable speakers included Justin Adler-Swanberg, Director of Product Management at HUMAN, and Per Bjorke, Director of Product Management at Google. The event also provided multiple networking opportunities, allowing participants to engage with key decision-makers from business partners and solution providers.

This event was particularly beneficial for professionals in digital advertising, data privacy, and compliance sectors seeking to stay informed about the latest developments and strategies in privacy and addressability.